This book gives you example of many real life examples and case studies to understand the concept of the book. You learn after reading this book that how a few people are responsible for the revival of old brands and how some small events trigger other big events. This book has a lot of material for your mind; however, the negative point for Indian readers is that all studies are from abroad and some people may find it hard to understand the concepts.
Mostly it is our view that small things, small group of people or small events can't make a big change; however, in this book you come to know about the power of
My rating for this book is 4 out of 5. It contains a great relevant and practical information. This is one book which requires your full concentration and time to read it; otherwise, you may not get the point. This book is based on the observations of Malcolm Gladwell, which he has put forward with the help of examples and case studies.
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